More and more people are looking for information on the Internet, the research shows that they are 81% of Americans, of these is the 59% who did research in the field of health. 35% of Americans went online specifically to try to understand their own health or that of a family member. The latter are called “diagnosers online,” because they attempt to make a diagnosis through the information they find on the web, only half of them have been subsequently addressed to a doctor for a visit, which confirms the diagnosis in 41% done ” online “, 2% partly confirms, in 18% gives a different diagnosis. Important is also found that 70% of respondents seek information and help the physician or other health care provider, 60% with friends or family, and 24% of people who are in the same health condition.
Women are more likely than men to seek health information online, as are Internet users with higher levels of education.
Eight out of 10 are requests for health information online “depart” from a search engine, namely:
77% of users begin their searches on search engines like Google, Bing, Yahoo;
13% of users begin their research on specialized sites, such as WebMD;
2% of users begin their research on a site like Wikipedia for general information;
an additional 1% began their research on a social network.
When asked to think about the last time you went online to search for health information, 39% of people say they sought information about their own situation, and another 39% said they sought information on the health of someone ‘ other, 15% both for its own account and on behalf of someone altro.Al 26% of users who are looking for health information online has been asked to pay for access to the material. Of these, only 2% have actually decided to pay for the information, and 83% have tried, however, the same information somewhere else, 13% have stopped looking.
Source (D.Pharma)
Sono sempre più numerose le persone che cercano informazioni su internet, dalla ricerca risulta che si tratta dell’81% degli americani, di questi è il 59% che ha fatto ricerche in ambito salute. Il 35% degli statunitensi è andato appositamente online per cercare di capire il proprio stato di salute o quello di un familiare. Quest’ultimi vengono definiti “diagnosers online”, in quanto cercano di fare una diagnosi attraverso le informazioni che trovano sul web, solo la metà di loro si è rivolge successivamente a un medico per una visita, che nel 41% conferma la diagnosi fatta “online”, nel 2% conferma parzialmente, nel 18% dà una diagnosi diversa. Importante è poi riscontrare che il 70% degli intervistati chiede informazioni e aiuto al medico o a un altro operatore sanitario, il 60% agli amici o ai familiari e il 24% a persone che sono nella stessa condizione di salute.
Le donne sono più propense degli uomini a cercare informazioni sanitarie online, così come lo sono gli utenti di Internet con più alti livelli di istruzione.
Ben otto su 10 sono le richieste di informazioni sanitarie online che “partono” da un motore di ricerca, nello specifico:
il 77% degli utenti inizia le proprie ricerche sui motori di ricerca come Google, Bing, Yahoo;
il 13% degli utenti inizia le proprie ricerche su siti specializzati, come WebMD;
il 2% degli utenti inizia le proprie ricerche su un sito informativo generico come Wikipedia;
un ulteriore 1% ha iniziato le proprie ricerche su un social network.
Quando è stato chiesto di pensare all’ultima volta che si è andati online per cercare informazioni mediche, il 39% delle persone afferma di aver cercato informazioni relative alla propria situazione; un altro 39% dice di aver cercato informazioni relative alla salute di qualcun’ altro; il 15% sia per conto proprio e per conto di qualcun altro. Al 26% degli utenti che cercano informazioni sanitarie online è stato chiesto di pagare per l’accesso al materiale informativo. Di questi solo il 2% ha effettivamente deciso di pagare per avere le informazioni; l’83% ha cercato, invece, le stesse informazioni da qualche altra parte; il 13% ha smesso di cercare.
Fonte (D.Pharma)
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