Lingomed firmly believes in the concept of network and networking. Hence, the synergy with the first free-Pocket Health press dedicated to the world of health, beauty and well being, that monthly local guide expands its horizons, to stand among the best in the Italian industry of glossy magazines.
In the short term will be involved in the distribution standardized (doubled in the past) the regions of Abruzzo, Lazio and Marche and then spread gradually throughout the country and strategically exploit one of the main strengths of the editorial project: the widespread dissemination of medical information science so that they become affordable for everyone and an opportunity for the physician, to bring to the attention of a wider audience, his work in a professional manner.
What Pocket Health is a step forward in all directions: from the graphical content, from the choice of images to insights on the topics discussed, our staff has worked hard to achieve a standard of quality and accuracy of greater impact, not forgetting to cure a crucial aspect of editorial work. Just because a work is, to keep as an encyclopedia in installments, we wanted to vary the frequency of Pocket health, which becomes bimonthly from monthly, to allow the reader to have a seasonally vital guide for their own welfare.
Finally, in order to meet the information needs of our readers, but also to those who – as the youngest – he prefers to read up on the web, we have embarked on a redesign of our website to make it even more interactive (chat, forum and direct channel with the best medical specialists) and accompanying it with a bouquet of social networks that make it more accessible and more social, ca va sans dire: Our users can then indulge on our Facebook page, follow our live updates Twitter and enjoy streaming video of our study on Youtube.
Lingomed crede fermamente nella rete e nel concetto di networking. Nasce così la sinergia con Pocket Salute il primo free-press dedicato al mondo della salute, della bellezza e del benessere, che da guida locale mensile amplia i suoi orizzonti per attestarsi nel panorama italiano tra le migliori riviste patinate di settore.
Nel breve periodo saranno coinvolte nella distribuzione massificata (raddoppiata rispetto al passato) le regioni Abruzzo, Lazio e Marche per poi estendersi progressivamente a tutto il territorio nazionale e sfruttare strategicamente uno dei principali punti di forza del progetto editoriale: la capillare diffusione di informazioni medico-scientifiche che così diventano alla portata di tutti nonché l’occasione, per il medico, di proporre, all’attenzione di un pubblico sempre più vasto, la propria attività in maniera professionale.
Quello di Pocket Salute è un passo avanti in tutte le direzioni: dall’impostazione grafica ai contenuti, dalla scelta delle immagini agli approfondimenti sui temi trattati, la nostra redazione ha lavorato tantissimo per poter raggiungere uno standard qualitativo di maggiore impatto e accuratezza, non tralasciando di curare un aspetto fondamentale per un’opera editoriale. Proprio perché di opera si tratta, da conservare come un’enciclopedia a puntate, abbiamo voluto variare la periodicità di Pocket salute, che da mensile diventa bimestrale, per consentire al lettore di avere a disposizione stagionalmente una guida fondamentale per il proprio benessere.
In ultimo, per poter soddisfare tutte le esigenze di informazione dei nostri lettori, ma anche di chi – come i più giovani – preferisce documentarsi sul web, abbiamo dato il via ad un restyling del nostro sito internet per renderlo ancora più interattivo (chat, forum e canale diretto con i migliori medici specialisti) e corredandolo di un bouquet di social network che lo rendano meglio accessibile e più social, ca va sans dire: I nostri utenti possono sbizzarrirsi dunque sulla nostra pagina di Facebook, seguire i nostri aggiornamenti in tempo reale su Twitter e gustarsi in streaming i nostri video di approfondimento su Youtube.
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